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CPP PRINTING AND DIRECT MAIL MARKETING PRESENTS
MAY
10
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Walter Weinman
The Way I See It
 

An elderly scholar got a request from a wealthy man to help wean his son of bad habits. The scholar agreed to visit his son. The old man took the boy for a stroll through some nearby gardens. Suddenly, the man stopped and asked the boy to pull out some small weeds. The boy reached down and effortlessly pulled the weed from the ground. They walked a little further, and the man asked the boy to pull out a larger weed. The boy pulled harder, and the plant came out with its roots attached. "Now pull that one,” the man said as he pointed to a small bush. The boy pulled with considerable effort, and the bush finally came out.

"Lastly, I'd like to pull out that tree,” he said as he pointed to a large established tree. The boy grabbed the trunk and pulled with all his might for several minutes, but it wouldn't budge. "It's impossible,” the boy replied. "So it is with bad habits,” the scholar replied. "When they are young, it's easy to pull them out, but once they take hold, it's very difficult to uproot them."

Here the way I see it: Don't wait for bad habits to grow into a big problem. Drop them while you can still manage them, or they will take control of you.

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Idea
Idea of the Week
6 Ways to Settle the Score
THE PERFECT SCORE

To score or not to score? This question faces anyone creating a printed piece that must be folded before mailing, display, or delivery. While in some cases folding without scoring will be sufficient, in others, scoring eliminates any color cracking on the fold and can make all the difference in producing an elegant final result.

The top consideration in whether or not to score a printed piece is the thickness of the paper being used for the project. As a general rule, paper that is 100 lbs. or heavier should be scored before folding. Other instances where scoring the paper is recommended would include:

Checkmarks and text box

Budget cuts typically mean that scoring is the first to go, but you may seriously want to reconsider. The risk of not scoring a folded piece includes unsightly creases and buckling around the folded area.

You have a number of options when it comes to scoring a printed piece. The highest quality scoring process is called the Letterpress Score, but here are six other scoring options commonly available as well:

1) Letterpress Score

A steel rule is formed in the desired shape and braced in wood affixed to a metal frame. Paper is then pushed between the steel form and the press.

Examples of Scoring

2) Rotary Score

This process utilizes a pressurized roller system to make the score.

3) Litho Score

Also known as a "press score," a metal rule with a heated back is attached to the impression cylinder, and a scoring rule makes the crease as the paper runs underneath it.

4) Heat Score

This technique is most effective on heavier coated paper stocks and involves heating a copper die to around 350 degrees.

5) Wet Score

A directed stream of water moistens the area where a fold is required. (Not recommended on coated papers.)

6) Impact Score (Electronic Knife)

A knife with a fixed-width steel rule strikes the sheet within a channel to create the score and crease.

We're here to help you settle the score! You might want to know about different scoring options, but you certainly don't need to worry about the best way to get the perfect score. That's our job. If you have questions about whether scoring your printed project is the best option, give us a call. You'll receive guidance on the best options for your folded piece so that you can create a result you and your customers will love!

See more great ideas like this!
Click here to visit the CPP Printing and Direct Mail Marketing - Ideas Collection.
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MARKETING
Marketing Tip
Maximize the Power of Testimonials
GREAT OPPORTUNITIES TO ENCOURAGE CUSTOMERS TO TAKE ACTION

Many businesses add customer testimonials on their website and expect them to increase sales. If this is the only place you are posting testimonials, you are missing out on lots of great opportunities to encourage customers to take action! In addition to posting them on your website, here are a few creative ways to maximize the power of your customer testimonials:

  • Add them to your email signature. Update them weekly or monthly to ensure fresh information.

  • Include a powerful quote on your business card to reiterate the benefits of choosing your company.

  • Add relevant testimonials on your product pages that speak to the benefits of specific products.

  • Sprinkle brief testimonials throughout your newsletter.

  • Design artistic quotes and images for Facebook posts or ads.

  • Add a pop-out quote in your email campaigns.

  • Create a testimonials statement stuffer campaign which features a different success story with every mailing.

  • Feature testimonials on your telephone advertising on-hold messages.

  • Highlight success stories on your blogs to promote products or services.

  • Consider adding a great quote on your promotional swag, such as cups, pens, t-shirts or magnets.

When it comes to selling your products and services with testimonials, the options are endless. If you'd like more creative ideas for how to market your business, give us a call today!

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Uncommon Product
Customer Loyalty Printing
KEEP CUSTOMERS COMING BACK TO YOUR BUSINESS AGAIN AND AGAIN

Printed customer loyalty materials can be a great incentive to keep customers coming back to your business again and again. Here are a few fun ways to create loyalty pieces your customers will look forward to using:

  • Customer loyalty pieces can be distributed in an endless variety of ways, including the traditional loyalty punch card (such as purchase five pizzas, get one free), a statement stuffer tear-away, a postcard or self-mailer with a tear-away loyalty promo, a door hanger with a perforated loyalty card, a business card that doubles as a punch card, and much more!

  • Provide loyalty club members special coupons for free upgrades, such as “upgrade to a premium deluxe XYZ for the same price as our standard XYZ.”

  • Reward customers who buy ahead, such as buying a year-long package of house cleanings for a discounted rate. Not only will the customer be happy to save money, but you can ensure the customer will return to your business all year round.

  • Show your loyalty to your customers by sending “thank you” campaigns with exclusive discounts or promotions.

  • Consider creating customer referral cards loyal customers can give to friends and family, enabling them to help do the selling for you.

  • Consider special promotions and incentives for return customers, such as free shipping, monthly discounts, free upgrades, etc.

  • Develop a monthly reward booklet that provides specific discounts each month. For example, save 20% on oil changes in April, save 20% on new tires in May, free car wash in June, etc.

  • Mail special upgrades or special discounts to your loyalty club on a regular basis.

If you’d like help creating the perfect loyalty pieces for your business, give us a call today! Remember, other printers may be nearby, but nobody comes close.

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TECH
Tech Tip
Awesome Keyboard Shortcuts
A GREAT WAY TO STAY FOCUSED AND INCREASE PRODUCTIVITY

Keyboard shortcuts are a great way to stay focused and increase productivity. Here are a few of the most popular shortcuts that we recommend you memorize if you haven’t already.

Windows:
Ctrl + A will select all
Ctrl + C will copy
Ctrl + X will cut/remove (rather than copying it)
Ctrl + V will paste the text or object stored in the clipboard
Ctrl + Z will undo changes
Ctrl + Y will redo changes
Ctrl + F opens the find field
Alt + Tab switches between open programs
Ctrl + Tab switches between browser tabs
Ctrl + S saves your file
Ctrl + Home moves the cursor to the beginning of the document
Ctrl + End moves the cursor to the end of the document
Ctrl + P provides a print preview

Apple:
Command + A wills select all
Command + C will copy
Command + X will cut/remove (rather than copying it)
Command + V will paste the text or object stored in the clipboard
Command + Z will undo changes
Command + Shift + Z will redo changes
Command + F opens the find field
Command + Tab will switch to most recently used open app
Command + N opens a new window or document
Command + O opens a selected item
Command + P prints the current document
Command + S saves the current document.
Command + W closes the front window
Command+Option+W closes all windows of an app¬

While using the internet, spacebar (or the “pg dn” key) moves the scrollbar down a page, Shift + spacebar (or “pg up” key) moves the scrollbar up a page.

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

A whimsical, slice-of-life view into life's fool-hardy moments.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

A selection of articles from the popular consumer guide.

Practical advice for dealing with issues facing families in today's complex world.

A wry look at the absurdities of everyday life.

An irreverent look inside the world of business and finance.

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