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February 20, 2018

News From

Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Add Some Color Commentary

Boost Online Sales with Print

No Clipping Required

Creepy Crawly Phones
A Message From
The Way I See It

The Key to Letting Go

One day, a little boy was walking around his home with an old, colorful, family heirloom vase. When his mother saw him, she said, “Please put the vase down before you drop it and break it.” The boy replied, “But, I can’t get my hand out.”

Becoming frustrated, the mother said, “Surely if you got your hand IN the vase, you can get it out.” Hearing the commotion, the boy’s father came to help. He gently pulled on the boy's arm and even tried using vegetable oil and soap to free his hand. In desperation, the father said, “I’d give twenty dollars to figure out how to get your hand out right about now.”

“Really?!” the boy exclaimed. Suddenly, they heard a clinking sound and the boy’s hand slid out of the vase. In disbelief, his parents turned the vase upside down and a quarter came out. The little boy explained that he had put a quarter inside and wanted to get it out, so he was clutching it in his hand, but when he heard he could get twenty dollars instead, he let go.

Here’s the way I see it: Sometimes, in order to move on to bigger and better things, we must let go of the little things holding us back. Next time you have a print project coming up, keep us in mind so you can let go of your worries.

Idea of the Week
Win Customers With Colorful Packaging

When you consider the packaging that you will use for your clients' products, remember that color is one of your channels that communicates instantly. There are thousands of shades of each color, and picking the ones that evoke the emotions you want can help you forge a connection with the consumer. Here are a few tips to help you get what you want.

Ask yourself which one color gets your message across.

Yellow Spa Items

Red is vital and exciting. Green can communicate healthfulness or sustainability. Pink can be girly or comforting. In some cases, such as a label for strawberry ice cream, the color associations are obvious. For other products, choose colors based on the mood you think fits the brand. For example, an outdoor recreation store wouldn't print their hangtags or envelopes in purple since purple doesn't really evoke the feeling of the outdoors. Instead, they would choose colors that would get the message across while also fitting in with the company colors. And, remember not to overuse color. Too many trying to shout at once just turns into noise. Pick a dominant one, then accent with others.

Always plan a family of products and marketing assets in advance.

Galaxy Bar

Think in terms of how these items will look together. If you have multiple flavors of ice cream labels, for example, plan how all of the different flavors will look lined up next to each other. Creating a unified look will allow customers to identify which products come from your brand. While allowing each product or flavor to be easily distinguished from the others, the use of a strong overall palette will help build your brand.

Always do a color-accurate printed proof.

Inks respond differently to different surfaces. To ensure that your assets will look exactly as you want them to, have a color-accurate proof made before doing your entire run. Even if you have printed that color in the past, testing it first can lead to better outcomes.

Proof and Bar

Always consider how things will look and how they will make your customers feel. By keeping these vital color rules in mind, you can create packaging, brochures and other assets that make your brand attractive to consumers and easily recognized.

See more great ideas like this!
Click here to visit the Ideas Collection.

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Marketing Tip
Print Boosts E-Commerce

If you’re looking for a way to increase your online traffic, print marketing may be the answer.

Many successful online businesses rely on print media to supplement their marketing efforts. Whether it be a product catalog, a flyer promoting a new product, or a simple postcard advertising an upcoming sale, the power of print lives on.

The popularity of print is increasing as people take a break from their phones and computers and are engaging more with printed materials at their leisure. Print materials provide a convenient, relaxing browsing experience without the distractions of other digital media or the eye strain of a computer. Shoppers can browse the items they want, then go online and order when they’re ready.

If you’d like to test the waters and try a few smaller campaigns to see how print can help boost your online sales, our creative team would love to help. And remember, other printers may be nearby, but nobody comes close.

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Uncommon Product
Coupon Postcards Get Results!

Are you looking for a fun and creative way to ensure your direct mail postcards get noticed Consider designing your postcard as an oversized coupon!

Coupon postcards are a win-win for you and your audience. Not only are they an affordable way to spread your message, but they also provide valuable savings for your customers.

Here are a few ways to add pizzazz to your coupon postcards:

  • Design the full postcard as a coupon, so when it is redeemed, you can easily track redemption by using the customer information on the back.

  • Consider a unique die-cut shape that is relative to your promotion.

  • Super-size it. Consider an oversized postcard that demands more attention, or even a fold-over postcard coupon, using half as an advertisement, and half as a tear-away coupon.

  • Design your postcard as a heartfelt thank you, and include an exclusive coupon that shows customers how much you appreciate their business.

  • Create a monthly product spotlight postcard campaign that highlights various products or services you offer, and includes a coupon discount.

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Tech Tip
How Many Germs Are Crawling On Your Phone?

Did you know that cell phones carry ten times more bacteria than a toilet seat Did you also know the average American checks their phone 47 times a day

Here are a few tips to keep your phone germ-free:

  • Wash your hands frequently, since it is likely that everything you touch will transfer to your phone.

  • Avoid bringing your phone into the bathroom. While this should be a no-brainer to keep your phone clean, nearly 75 percent of Americans use their phone while using the facilities.

  • Consider an antimicrobial phone case, which can help eliminate bacteria from lingering on your phone.

  • Consider pre-moistened, anti-bacterial wipes like Wireless Wipes, or you may also consider Lysol or Clorox disinfectant wipes. Lysol even promotes that their wipes are suitable for electronics, including smartphone, tablets, keyboards, remote controls, and more.

  • Alternatively, you can create your own disinfecting solution with a mixture of isopropyl/rubbing alcohol and distilled water.* (*Please note that Apple and other manufacturers warn against using any kind of cleaner that is not a microfiber cloth, so clean at your own risk, but remember that microfiber alone will not remove bacteria.) Mix ingredients in a small spray bottle and wet a microfiber cloth with the solution (never spray directly on your device), and clean with a foam swab instead of a Q-tip for nooks and crannies.

  • Consider a UV sanitizer, such as "PhoneSoap," which uses UV light to kill germs. Many UV gadget cleaners will also disinfect headphones, keys, credit cards, watches, and more.

While we can't keep your phone clean, we will shrink-wrap your printing projects upon request to keep them dust-free and neatly organized! Give us a call if you have questions or need ideas for your next project.

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